Aug 21, 2022

How to Handle a 404 Error on Your Website: What Visitors Experience and How to Prevent It

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hen a visitor reaches your website and clicks on a link that doesn't exist, they are taken to a 404 error page. This is an error message that is displayed when a web page can't be found. 404 errors can occur for a variety of reasons, such as when a page has been deleted or moved. When there is no custom 404 error page setup, the visitor will usually see a generic error message that is quite unprofessional and off-putting. This can lead to lost sales and customers, so it's important to set up a custom 404 error page on your website. In this blog post, we will show you how to do just that!


Getting a 404 error when you're trying to browse the web can be frustrating. You know you typed in the right URL, but for some reason, the page isn't loading. And then on top of that, the generic error page doesn't offer much reassurance. But if you see a custom 404 error page, it can provide some much-needed guidance. For one thing, it's a clear indication that an error has occurred. But more importantly, it offers suggestions on how to resolve the problem. Whether it's providing links to other pages on the site or a search box, a custom 404 error page can help get you back on track. And in the meantime, it provides that all-important reassurance that you're not the one who made the mistake.


A custom 404 error page is a great way to keep your website consistent with your brand. Generic 404 pages are unbranded and can be a jarring experience for website visitors. By having a custom 404 error page, you can keep your website looking professional and consistent with your brand. Plus, it's a great way to let your visitors know that you're still working on your website and that you're sorry for the inconvenience. So if you're looking for a way to keep your website consistent with your brand, a custom 404 error page is a great option.

Reduce Bounce Rate

We've all been there before - you click on a link and instead of the page you were expecting, you get a 404 error. It's frustrating, and it often leads people to click back to the search results and try a different link. However, if you have a custom 404 error page, you can reduce your bounce rate by encouraging visitors to stay on your site. A custom error page should include alternative actions that the visitor can take, such as searching for the desired content on your site or contacting customer support. By providing visitors with options, you're more likely to reduce your bounce rate and keep people engaged with your site.

Wrapping it up

So there you have it! Now you know how to set up a custom 404 error page for your website. This is an important step in ensuring that your visitors have a positive experience on your site, and don't end up going elsewhere because of a pesky error message. Have you set up a custom 404 error page on your website? If not, what are you waiting for? Let us know how it goes in the comments below!