November 2021
Case Study

Floorcraft, LLC


When Floorcraft LLC, a renowned flooring company based in Reno, NV, approached us at Xaicode, they were seeking to enhance their online presence. Serving the Reno Tahoe Truckee Meadows area, they wanted a website that reflected their craftsmanship and resonated with their local clientele.

The Challenge

After performing a digital growth audit, we identified opportunities to align Floorcraft's online presence with their reputation in the Reno Tahoe Truckee Meadows area. The challenge was to create a cohesive online platform that would showcase their quality work without losing their local touch.

Our Approach

We embarked on a journey with Floorcraft to redesign their platform, focusing on mobile responsiveness and content organization tailored to their local markets. Our approach included:

  • Redesigning the Platform: Streamlining content to reflect Floorcraft's quality and reach in the Reno Tahoe Truckee Meadows area.
  • Improving SEO: Optimizing the site for local search terms, increasing traffic and visibility.
  • Enhancing User Engagement: Reducing the bounce rate and increasing the average session duration, catering to local user behavior.
  • Building Customer Reviews: Increasing reviews through an email drip campaign, generating feedback from satisfied customers in the area.

The Rollout

The rollout was a collaborative effort, with a focus on Floorcraft's local market. We launched the redesigned website and updated their Google My Business Profile with the latest information specific to the Reno Tahoe Truckee Meadows region.

The Outcome

The results were encouraging. Floorcraft now ranks well for key local search terms and enjoys increased traffic and improved user engagement. The new site has led to more leads and a stronger local presence.

The Gain

Our partnership with Floorcraft was a rewarding experience. We were able to enhance their digital presence in the Reno Tahoe Truckee Meadows area, reflecting their pride in their work and their position as a local leader in the flooring industry.

It was an honor to be part of this journey, and we look forward to continuing our partnership with Floorcraft, serving the communities of the Reno Tahoe Truckee Meadows area.

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