Artificial Inc.
November 2021
Case Study



Artificial, a pioneering software company, is on a mission to revolutionize lab automation with their unique platform. As the Head of Commercial Operations at Artificial, Betty Liu is at the forefront of this transformation. However, as they embarked on a journey of rebranding, they faced a significant challenge - their website.

Compelling Event

The existing "no-code" website building platforms couldn't provide the complex interactions needed to match their product UX and branding. This spurred them into action. They needed a website that not only communicated their brand visually but also through its interactions. They wanted to drive website visitors and increase brand awareness.

The Goal

With the goal of creating a WordPress website from scratch, they set out to find a solution. This led them to Xaicode, a web development company recommended by colleagues and chosen for their attention to detail, development expertise, responsiveness, and cost-effectiveness.

The Gamble

The gamble was to trust Xaicode with the development of a highly interactive website. The process involved a kick-off meeting, delivery of Figma mock-ups and wireframes by Artificial's in-house designer Christine Vo, and then the actual development by Xaicode. The website included a home page, four product pages, an about page, careers page, news pages, a contact form, and a request demo form. Xaicode also set up the backend to connect the contact forms with Artificial's CRM and email system, and integrated Oxygen for easy modification or creation of web pages in the future.

The Rollout

Once the website was developed, it was time for the rollout. The new website was launched, and the response was overwhelmingly positive. Partners and customers complimented the design and branding, and Artificial started collecting baseline conversion information for their forms.

The Gain

The gain was significant. The client felt as if they had an internal web development team working on their website, not an external agency. The attention to detail, enthusiasm, and reliability of Xaicode were highlighted as standout features of their service. No areas for improvement were identified, making this a true success story in the realm of web development.

Helping you focus on your business

Ready to put your website's ecommerce strategy in expert hands?

Imagine a world where your website isn't a concern but a catalyst for growth. Where updates and fixes are handled seamlessly, and your online presence is a vibrant reflection of your brand. That's the world we create for you, one where your website is a thriving asset, not a burden.

Start Your Ecommerce Project With Xaicode