Aug 31, 2022

Why tracking your marketing is important

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ROI, or return on investment, is a key metric that all businesses should be tracking when it comes to their marketing efforts. ROI is a great way to measure the success of your marketing campaigns and activities, and it's something that all businesses should be tracking, regardless of whether they're working with an agency or doing their own marketing. Here are some useful points to take into account and get started:


ROI, or return on investment, is a key metric for evaluating the performance of any marketing campaign. ROI simply measures how much revenue or profit your business has generated in relation to how much you've spent on marketing. To calculate it, simply divide the total revenue generated by the campaign by the total cost of the campaign. For example, if a campaign generates $100 in revenue and costs $10 to create and deploy, then its ROI would be 10%. Annual ROI of approximately 7% is considered a good one for an investment. To get an accurate picture of your marketing ROI, it's important to compare it to historical data -this will help you to track trends over time and identify any areas where your ROI is declining. There are a number of different ways to calculate ROI, but the most important thing is to make sure you're tracking it so you can see how effective your marketing is. By tracking your marketing ROI, you can ensure that your campaigns are performing as efficiently as possible.

Conversion rate:

A conversion rate is the percentage of visitors to your website who take a desired action, such as filling out a form or making a purchase. You can track your conversion rate by adding a conversion tracking pixel to your website. This pixel will fire when someone takes the desired action, and you can see how many people visit your site and how many convert. By understanding your conversion rate, you can see where there are potential weak points in your marketing strategy. For example, if you have a low conversion rate, you may need to improve your call to action or offer a better incentive for people to take the desired action. Alternatively, you may need to drive more traffic to your website. By understanding conversion rates, you can make informed decisions about how to improve your marketing strategy and grow your business.


If you're a business owner, then you know that generating new customers is essential to your success. But how do you know how much to spend on marketing and advertising to reach those new customers? That's where the CPA comes in. CPA stands for "cost per acquisition" and is a common metric used in marketing and advertising. To calculate your CPA, you simply divide your total marketing costs by the number of new customers acquired during the same time period. This gives you a baseline for how much you should be prepared to spend in order to reach a new customer. Of course, every business is different and there are a variety of factors that can affect your CPA. But knowing this metric is a helpful starting point for understanding how much you need to spend to generate new business


The lifetime value of a customer (CLV) is the total revenue that a business can expect to earn from a single customer over the course of their relationship. This metric is important because it helps businesses to plan their marketing activities with a focus on long-term revenue, rather than just the initial purchase as it costs less to keep existing customers than it does to acquire new ones. Having a clear understanding of CLV can help your business  make better decisions about where to allocate resources and how to best engage with your customer base. In order to calculate CLV, you need to take into account a number of factors including customer acquisition costs, retention rates, and average purchase values. By understanding CLV, you can make more informed decisions about how to grow your business in a sustainable way.

Retention rate:

Retention rate is a pretty simple concept, but it's a really helpful piece of data that tells you how effective your business is at making additional sales to each customer. Put simply, it's the percentage of customers who continue using your product or service over a given time period. A high retention rate means your current customers value your product and are providing a sustainable source of revenue. For example, if only 10% of customers are choosing to purchase again, that leaves a big window of opportunity for post-sale nurturing and marketing. So, if you're looking at where to focus your energies in order to keep your customers happy and engaged, look at your retention rate - it'll give you a good indication of how well you're doing.

Referral source:

Referral source is a term used in digital analytics and more widely to indicate the source of visits to a website. The term can refer to any number of things, from the specific website where a user found a link to your site, to the search engine they used, to the type of device they were using. Referral sources play an important role in understanding how new customers are finding your business, and can help you focus your marketing efforts more effectively. For example, if you find that most of your new customers are coming from online search engines, you may want to invest more in SEO or pay-per-click advertising. On the other hand, if you find that most of your new customers are coming from existing customers or word-of-mouth, you may want to focus more on customer retention or referral programs. Understanding referral sources can help you make sure you're putting your marketing efforts where they'll have the most impact.