verwhelm is a common feeling when it comes to writing promotional emails. This happens to a lot of business owners but writing a good promotional email can be quite easy once you have a helpful set of guidelines to follow. I'm going to run through some of these guidelines and why they are important to consider when writing your promotional email.
Keep your subject line simple
Inbox, inbox, so full of messages... how can anyone keep up? When it comes to email subject lines, less is definitely more. To make sure your message doesn't get lost in the shuffle, you need to make your subject line as clear and concise as possible. You don't need to be clever or mysterious, you just need to let the recipient know exactly what you're emailing about. Keep it short and sweet, ideally 3-7 words, and if you need more than that then take advantage of preview text. That way, even if your subject line gets cut off, the recipient will still have a good idea of what the email is about. Which leads to the following tip.
Don’t forget to use “preview text”
The subject line of an email is important, but it's not the only thing that can determine whether or not someone opens it. The preview text, which appears after the subject line in most email software, is also critical. An effective preview text can make the difference between an email that's read and one that's ignored. When writing preview text, think about what will encourage someone to click into your email. Does your message offer a discount or special offer? Are you sharing exclusive content? Whatever the reason for opening your email might be, make sure to mention it in the preview text. A few well-chosen words can make all the difference when it comes to driving engagement with your emails.
Don’t jump straight in with the pitch
It can be tempting to cut straight to the offer or announcement that you want to share, but your reader isn't ready for that yet.They need time to warm up and get invested in the message that you're trying to share. By starting with a brief introduction or a bit of background information, you can help your reader to connect with your message and make them more likely to pay attention when you finally get to the meat of the email. So next time you sit down to write an email, resist the urge to go straight for the sale. Instead, take a moment to set the scene and build up some anticipation for what's to come.
Think about your customer’s problems
Your audience's problems are the reason you created your products or services in the first place. You know how to solve their problems,and you're passionate about helping them. So, start your email by addressing their pain points and talking about potential solutions. But don't pitch your products or services yet! Instead, use your email to tell a story. Talk about how you or someone you know overcame a similar problem. Share what you learned during the process, and explain how your products or services can help your audience achieve the same results. By beginning with a relatable story, you'll grab your reader's attention and build trust. Then, when you do pitch your products or services, they'll be more likely to take you up on your offer.
Weave into a story
Stories are a way to connect with your reader on an emotional level. They create a connection that can be difficult to achieve with just facts and figures. When you start your email with a story, you're more likely to hook your reader and keep them engaged throughout the rest of the email. Perhaps you have a story from a customer that would be perfect for this. Or maybe you have your own personal story that connects with why you started your business, to solve a particular problem that your reader suffers from. The story is the hook that will lead towards the pitch.
Present your promotional offer
Now is the time to make your offer. Your subscribers need to know what you're offering and how they can get it. Be clear about what you're selling, whether it's products or services, and provide a link to your sales page. Making a purchase should be easy for your subscribers. If you give them all the information they need up front, you're more likely to make a sale. So don't be shy about pitching your offer. Let your subscribers know what you've got and how they can get their hands on it.
Include some social proof
Trust is essential when it comes to online shopping. After all, you are sharing personal informationand credit card numbers with a business that you may have never heard of before. This is why testimonials and reviews from happy customers can be so powerful. They provide social proof that your business can be trusted, which can encourage someone to make a purchase. Make sure to feature testimonials and reviews prominently in your promotional email, and make it easy for potential customers to find them. A few positive words from a satisfied customer could be the difference between making a sale and losing out to a competitor.
Let them know how long it’s available for
One of the easiest ways to encourage people to take advantage of a promotion is to include a clear expiration date. When people know that an offer is only available for a limited time, they are more likely to take action. This is especially true if you include a countdown timer. The sense of urgency created by a ticking clock can be highly effective in motivating people to make a purchase. In addition, expiration dates help to create a sense of scarcity, which can also encourage people to take action. So, if you want to maximize the effectiveness of your promotions, be sure to include a clear expiration date.
Give people theopportunity to opt-out
Email marketing can be a great way to promote your products or services, but it's important to respect the preferences of your subscribers. Some people may not be interested in receiving promotional emails, even if they signed up for your newsletter. To accommodate these readers, you can include an "opt-out" link in your email sequence. This allows them to stop receiving future promotional emails, without permanently removing themselves from your list. As a result, you can maintain a healthy relationship with your subscribers, while still respecting their wishes.
Try these 9 tips and leave a comment to share your positive results with us.