Nov 2, 2022

10 Tips For Higher Rankings & More Traffic

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n-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more organic traffic from search engines. This includes optimizing the page title, meta description, header tags, images, and other elements that contribute to a page's visibility and ranking. By improving these elements, businesses can make their websites more visible and attractive to potential customers, leading to more website visits and conversions.

If you're not familiar with it, let me introduce you to one of the fundamentals of SEO optimization: keywords. A keyword is a word or phrase that is used to identify and describe the content of a document or web page. When you are creating content for your website, it is important to choose keywords that accurately reflect the topic of your page. Potential customers will likely search for these keywords on Google or other search engines when they are looking for businesses like yours. For example, if you own a coffee shop, people might search for “coffee shops near me” or “specialty coffee”. This is what we are going to call target keyword from now on.

 Keyword in title tag

When it comes to optimizing your website for search engines, there are many factors that you need to take into account. One of the most important is the title tag, which appears at the top of your browser window when someone visits your site. This short snippet is one of the first things that customers will see when they land on your page, so it's crucial that you make it stand out. By adding your target keyword at the beginning of the title tag, you can make sure that people who are looking for that keyword will find and be drawn in by your page. Not only will this help to increase traffic to your site, but it's also a simple step that can have a big impact on how successful you ultimately are in attracting and converting potential customers. So don't overlook the importance of crafting an eye-catching title tag - make sure you add your target keyword to start impressing potential customers.

Target keyword in first 100 words

Adding your target keyword in the first 100 words of your page or blog post is a great way to grab your visitors' attention and to let both the search engines and your readers understand the core topic of your content. Not only does this help you to better organize and structure your writing, but it also allows you to add your keyword more naturally throughout the rest of your text. However, it's important not to go overboard with these keyword placements – always remember to keep things engaging and readable for your audience. After all, quality content is key when it comes to building trust and winning over new followers.

SEO friendly URLs

When it comes to SEO, one of the most important factors to consider is your page or post URLs. A simple, short, and keyword-focused URL that both users and search engine bots can easily understand will tend to perform better than a longer and more complex URL. For example, if your target keyword is "image consultant", it would be better to use a URL like /image-consulting/ than one such as /learn-more-about-our-image-consulting-services/. Not only does this type of shorter URL make it easier for users and search engines to understand what your page or post is about, but it may also help you rank higher in the search results.

Unique Meta Descriptions

If you want your website to be successful and attract a large audience, then it is absolutely crucial that every page and post on your site has an engaging, well-written meta description. These short blurbs appear below the title of each search engine result, giving potential visitors a quick glimpse into what your content is all about. Since this may be the only information they have when making their decision about whether to visit your page or not, it is essential that you use this precious opportunity to persuade them to click through and learn more about what you have to offer. So take time to craft compelling, unique meta descriptions for all of your content - this will help make sure that you are getting the most out of every piece of your website.

Write for humans not search engines

When creating content for your website, it's critical to always keep your readers in mind. Yes, search engines are important and their algorithms need to be taken into account, but at the end of the day, we're making this content for human beings – real people just like you. Keep in mind these are the people who will ultimately be reading and enjoying our content. So if we want them to continue coming back for more, it's absolutely essential that we always make them our top priority. To do this effectively, we can leverage a few simple tips and tricks to help ensure that our content is both readable and easily understood by search engines. For example, we can use engaging headlines that catch readers’ interest right from the start and clearly outline what readers should expect from the article. We can also break up our content with headings, subheadings, images, videos, and other media to help keep things easy-to-scan and easy-to-digest. And most importantly of all, we can avoid using overly technical jargon or writing exclusively in 'SEO speak', as these strategies often turn off readers rather than attract them. By keeping your reader's needs at the center of everything you do, you'll create engaging content they love – and search engines will reward you for it too.

Make your content engaging

When reading large volumes of text, our eyes can quickly get tired, resulting in a loss of focus and concentration. That's why it is so important to break up your content with images, illustrations, and videos that capture the attention of your readers and keep them engaged. Not only does this ensure that your content is both interesting and informative for your audience, but it also increases what is known as "dwell time." This metric measures the amount of time someone spends on a page after clicking through from the search results. So by effectively leveraging visuals in your content, you can improve dwell time and increase engagement with your audience.

Consider search intent

When it comes to creating content for your website, it's important to take a few moments to do some research first. Before you start writing, you should always look at what other people have already created that targets your target keyword. By analyzing the top 10 results in Google, you can get a sense of the sort of content that people are looking for on that particular topic. If you see that most of those results are blog posts or similar content types, then the search intent suggests that people are looking for more in-depth articles about your topic. However, if most of the top results are things like listicles or product pages, then it may not be worth investing time and resources into creating a big article. Ultimately, doing your research before you start creating content is the best way to ensure that your target keyword will actually generate valuable clicks and leads.

Internal Linking

Internal linking is an essential component of on-page SEO. It's important to use internal links in order to guide readers to additional information on a given topic and improve their overall experience with your website. Every page or post should utilize these links, as they can connect one piece of content with related material elsewhere on your site. Not only do internal links help boost traffic and improve user engagement, but they also send positive signals to search engines, which can help optimize your site for better rankings.

Scout the competition

When you're looking to create a top-quality article that will help you reach the first page of the search results, it's important to keep an eye on the competition. Specifically, you need to be scouting out just how much content your competitors have on their sites. If, for example, the average number of words per top 10 search result is 2500 or more, then you need to make sure that your article meets this minimum requirement. This may sound like a daunting task, but it's actually quite simple and easy to check – all you need to do is open up each of the top 10 search results and take a quick look at how many words are on each page. By doing this, you can ensure that your own article contains enough substance to stand out from the pack and get noticed by search engines.

Make sure your website loads fast!

Last but definitely not least, your website needs to be fast. This is important for two key reasons: first, it makes your visitors happy by keeping them from getting bored by slow loading times; and second, it's good for your search ranking. With the rise of ever-increasing advanced technology and our increasingly fickle and impatient nature, websites that load quickly will always win out over those that don't. A quick test using GTMetrix can help you determine if your website loads in under 2 seconds - ideally under 1 second. If the result is less than these standards, then you should start looking into ways to optimize your site for speed.

So there you have it! A few on-page SEO tips to help increase your website’s search engine ranking. Remember, the key is to target a keyword and use it throughout your content (including in the title and meta description), as well as in backlinks and other external sources. And of course, always make sure your website is up-to-date with the latest SEO best practices. Do you need help optimizing your SEO? Leave a comment below or contact us for assistance. We would be happy to help!